Hypotheses → staged tests → live → learning loop One variable per test · judged on CPL + usable-lead quality Live read at page load

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Live-spend guardrail This board does not activate, pause, or change budgets. Money moves still require a separate explicit live command with Activity Ledger, before/after Meta readback, and rollback.

1 · Pipeline stages

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Where every item sits right now, across the 13-stage lane from backlog to next-test-spawned.

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2 · Test roster

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Every item on the board — staged ad split tests, the destination-axis test, the live landing-page H1 split, and the copy hypothesis backlog. Filter by type.

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3 · Copy backlog by hook

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Hypothesis backlog grouped by hook — score, merge, or archive before creating more ads. Sorted largest pile first.

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